First used by Kurt Lewin, in 1944, Participatory Action Research was developed to approach organizational issues in a new way. Implicit in the term is the idea that community participants, researchers or company employees will begin a cycle of posing questions, gathering data, reflection, and deciding on a course of action.
It is a quest for knowledge about how to improve that involves the researcher or consultant with participants. Action research supports an experiential learning model allowing people to experience directly the change they are proposing.
The Collective uses participatory action research to engage organizational members in the process and thereby maximize the learning.